I got inspiration from artists’ Andy Warhol and Barabara Kruger who’s works on consumerism are simple and clear. (The Art History Archive)

 

The shapes are positioned to the far right in close proximity to each other which creates tension and gives a sense of feeling claustrophobic. (Dabner & Swann, 2014) In one design, I used multiple arrows which I liked as it looked like they were pushing the other images off the page. One arrow simplifies and balances the piece making it cleaner. (Wong, 1972) Using the rule of thirds, I positioned the arrow which has spatial hierarchy as it is the only shape that lays outside the right third giving it power. (Dabner & Swann, 2014). The eyes represent ‘objects of desire’, repetition and pattern symbolise that there are many identical products out there but the materialistic mind believes they need them all. 

 

This was my first time doing digital design, which was very unfamiliar to me. It would’ve helped if I had been decisive. I spent two weeks working on one design that I subconsciously knew wouldn’t work. I can’t get fixated on ideas, I need to plan more in the beginning and be realistic. (Monterio, 2015)
 

 

Reference List:

 

Dabner, D., & Swann, A. (2014). Graphic Design School; the principles and practice of graphic design. Unit 2: Fundamentals of Composition. (5th ed., pp. 32-61). [Talis version] retreived from https://content.talisaspire.com/auckland/bundles/5e4595170cb4c31d9325cfa4

 

Monterio, M. (2015). What Is a Designer?. Retrieved from https://medium.com/a-book-apart/what-is-a-designer-94ac32ff92d0

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The Art History Archive. Barbara Kruger, Feminist Artist. Retrieved from http://www.arthistoryarchive.com/arthistory/feminist/Barbara-Kruger.html

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Wong, W. (1972). Principles of two-dimensional design. Chapter 2. (pp. 9-14) [Talis version] retrieved from  https://content.talisaspire.com/auckland/bundles/5e68286bc1af2405ac514894