I thought about the haiku differently, I pictured a breeze blowing at the beach and “the art of floating” came to me, a perfect title for a horror movie! I drew inspiration from The Shining and A Cure For Wellness. 

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I used hand drawn and digital techniques which I explored more through adding text and gradients. The key elements of the poster are saturated to give off a harsh, cold feeling. (Chapman, 2010) The contrast of pure red stands out as the warmer hue comes forward towards the viewer (Skaalid, 1999) and I used asymmetrical typography to express a sense of floating. (Dabner & Swann)

The hand is a signifier, it’s position signifies a kind, helping hand. In combination with dripping blood and a dark background, it now signifies something mysterious and eerie, “meaning moves due to a signifier calling on multiple signifieds.” (Hodge, 2003)

 

The composition wasn’t dynamic in my first attempts, I wasn’t playing around with the elements enough, scared of failure. Once I did though, immediately the poster became balanced and dynamic, I used the rule of thirds as a guide, “compositions become more dynamic when divided into thirds.” (Dabner & Swann p. 37) I can’t be afraid of trying new things and letting go of what I already have. 

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Reference List

 

Chapman, C. (2010). Color Theory For Designers, Part 2: Understanding Concepts And Color 

Terminology. Retrieved from https://www.smashingmagazine.com/2010/02/color-theory-for-designers-part-2-understanding-concepts-and-terminology/

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Skaalid, B. (1999). Classic Graphic Design Theory. Elements of Design: Value and Color.  Retrieved from https://etad.usask.ca/skaalid/theory/cgdt/color.htm

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Dabner, D., & Swann, A. (2014). Graphic Design School; the principles and practice of graphic design. Unit 2: Fundamentals of Composition. (5th ed., pp. 32-61). [Talis version] Retreived from https://content.talisaspire.com/auckland/bundles/5e4595170cb4c31d9325cfa4

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Hodge, C. (2003). Boxes and Arrows. Semiotics: A Primer for Designers. Retrieved from http://boxesandarrows.com/semiotics-a-primer-for-designers/